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Winning The Story Wars : by Sachs, Jonah. | why those who tell--and live--the best stories will rule the future / Publication: Boston, Mass. : Harvard Business Review Press, 2012 . viii, 264 p. : 25 cm. Date: 2012 Availability: Items available: Symbiosis Centre for Information Technology (1), Symbiosis Institute of Business Management, Bengaluru (1), Symbiosis Institute of Business Management, Bengaluru (1), Symbiosis Institute of Business Management - Hyderabad (1), Symbiosis School of Media & Communication, Bengaluru (1), Symbiosis International University Central Library (1),
Winning the story wars : by Sachs, Jonah. | why those who tell--and live--the best stories will rule the future / Publication: Boston, Mass. : Harvard Business Review Press, 2012 . viii, 264 p. : 25 cm. Date: 2012 Availability: Items available: Symbiosis International University Central Library (1),
How customers think : by Zaltman, Gerald. | essential insights into the mind of the market / Publication: Boston, Mass. : Harvard Business School Press, 2003 . xxii, 323 p. : 25 cm. Date: 2003 Availability: Items available: Symbiosis International University Central Library (1),
Buy ology : by Lindström, Martin, | truth and lies about why we buy / Publication: New York : Broadway Books, 2010 , "With a new chapter on buying in today's economy"--Cover. | Previously published in hardcover in slightly different form: New York : Doubleday, 2008. Date: 2010 Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
The consumer mind : by Martinez, Pepe, | brand perception and the implication for marketers / Publication: London ; | Philadelphia : Kogan Page, 2012 . 178 p. ; 23 cm. Date: 2012 Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
The Cambridge handbook of consumer psychology by Norton, Michael I. Publication: New York Cambridge University Press 2015 . xii, 767 pages: illustrations; 26 cm. Date: 2015 Availability: No items available:
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