The Cambridge handbook of consumer psychology
Material type:
- 9781107069206
- 658.8342 NOR
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
![]() |
Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8342 NOR (Browse shelf(Opens below)) | Not For Loan | SIBMH-B-7501 |
"This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy."
There are no comments on this title.