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The Cambridge handbook of consumer psychology

By: Material type: TextTextPublication details: Cambridge University Press New York 2015Edition: 2015Description: xii, 767 pages: illustrations; 26 cmISBN:
  • 9781107069206
Subject(s): DDC classification:
  • 658.8342 NOR
Summary: "This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8342 NOR (Browse shelf(Opens below)) Not For Loan SIBMH-B-7501

"This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy."

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