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The Cambridge handbook of consumer psychology

By: Norton, Michael I.
Material type: TextTextPublisher: New York Cambridge University Press 2015Edition: 2015.Description: xii, 767 pages: illustrations; 26 cm.ISBN: 9781107069206.Subject(s): Consumers - Psychology | Marketing & Sales | Commerce | Business & Economics | Consumer behaviorDDC classification: 658.8342 Summary: "This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy."
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Books Books Symbiosis Institute of Business Management - Hyderabad
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Text Book 658.8342 NOR (Browse shelf) Not For Loan SIBMH-B-7501

"This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy."

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