The Cambridge handbook of consumer psychology

Norton, Michael I.

The Cambridge handbook of consumer psychology - 2015 - New York Cambridge University Press 2015 - xii, 767 pages: illustrations; 26 cm.

"This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy."

9781107069206


Consumers - Psychology
Marketing & Sales
Commerce
Business & Economics
Consumer behavior

658.8342 / NOR