TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products

By:

Pettis, Chuck

Material type: Text

TextPublication details: AMACOM, New York, 1995.Description: xiii, 222 pages: illustrations; 24 cmISBN:

9780814402436

Subject(s):

DDC classification:

620.0068 PET

Summary: "In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	620.0068 PET (Browse shelf(Opens below))	Available		SIBMH-B-4646

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Previous	616.89 BER Case conceptualization and treatment planning: exercises for integrating theory with clinical practice	618.92 GOL Case studies in child counseling	620.006 NES High tech start-up : the complete handbook for creating successful new high tech companies	620.0068 PET TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products	620.112 EBE Why things break : understanding the world by the way it comes apart	621.042 DEU Making technology work : applications in energy and the environment	621.382 GOD Analog communication	Next

"In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget."

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