TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products
Pettis, Chuck.
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products - New York, AMACOM, 1995. - xiii, 222 pages: illustrations; 24 cm.
"In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget."
9780814402436
Brand name products
High technology Marketing
Innovations Marketing
Technological innovations Marketing
620.0068 / PET
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products - New York, AMACOM, 1995. - xiii, 222 pages: illustrations; 24 cm.
"In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget."
9780814402436
Brand name products
High technology Marketing
Innovations Marketing
Technological innovations Marketing
620.0068 / PET
