TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products (Record no. 566692)
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000 -LEADER | |
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fixed length control field | 01316nam a2200205Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160127s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780814402436 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 620.0068 |
Cutter | PET |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Pettis, Chuck. |
245 ## - TITLE STATEMENT | |
Title | TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | AMACOM, |
Place of publication, distribution, etc | New York, |
Date of publication, distribution, etc | 1995. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 222 pages: illustrations; 24 cm. |
365 ## - TRADE PRICE | |
Price type code | 1765.00 |
520 ## - SUMMARY, ETC. | |
Summary, etc | "In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget." |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | High technology Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Innovations Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Technological innovations Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | General Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 27/01/2016 | World Book Links | 1765.00 | 620.0068 PET | SIBMH-B-4646 | 22/02/2023 | Books |