TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products (Record no. 566692)

MARC details
000 -LEADER
fixed length control field 01316nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160127s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814402436
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 620.0068
Cutter PET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pettis, Chuck.
245 ## - TITLE STATEMENT
Title TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc AMACOM,
Place of publication, distribution, etc New York,
Date of publication, distribution, etc 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 222 pages: illustrations; 24 cm.
365 ## - TRADE PRICE
Price type code 1765.00
520 ## - SUMMARY, ETC.
Summary, etc "In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element High technology Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Innovations Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     General Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 27/01/2016 World Book Links 1765.00 620.0068 PET SIBMH-B-4646 22/02/2023 Books