TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products
Material type: TextPublication details: AMACOM, New York, 1995.Description: xiii, 222 pages: illustrations; 24 cmISBN:- 9780814402436
- 620.0068 PET
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | General Book | 620.0068 PET (Browse shelf(Opens below)) | Available | SIBMH-B-4646 |
"In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget."
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