Principles of internet marketing

By:

Hanson, Ward A

Material type: Text

TextPublication details: South-Western College Pub. USA 2000Description: xix, 467 pagesISBN:

9780538875738

Subject(s):

DDC classification:

658.84 HAN

Summary: "This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into an organization's marketing strategy."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.84 HAN (Browse shelf(Opens below))	Available		SIBMH-B-3697

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Previous	658.84 CHA Total e-mail marketing	658.84 COL Capturing customers.com: radical strategies for selling and marketing in a wired world	658.84 GEL Response: the complete guide to profitable direct marketing	658.84 HAN Principles of internet marketing	658.84 JAC e-Business fundamentals	658.840951 LAM China now	658.85 BAC Selling to major accounts	Next

"This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into an organization's marketing strategy."

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