Principles of internet marketing
Hanson, Ward A.
Principles of internet marketing - USA South-Western College Pub. 2000 - xix, 467 pages
"This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into an organization's marketing strategy."
9780538875738
Internet
Commerce
E-commerce
Telemarketing
Impactos sociais
Marketing
658.84 / HAN
Principles of internet marketing - USA South-Western College Pub. 2000 - xix, 467 pages
"This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into an organization's marketing strategy."
9780538875738
Internet
Commerce
E-commerce
Telemarketing
Impactos sociais
Marketing
658.84 / HAN
