Principles of internet marketing (Record no. 565748)

MARC details
000 -LEADER
fixed length control field 00856nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160127s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780538875738
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Cutter HAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hanson, Ward A.
245 ## - TITLE STATEMENT
Title Principles of internet marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc South-Western College Pub.
Place of publication, distribution, etc USA
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Extent xix, 467 pages
365 ## - TRADE PRICE
Price type code 1962.00
520 ## - SUMMARY, ETC.
Summary, etc "This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into an organization's marketing strategy."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commerce
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element E-commerce
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telemarketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Impactos sociais
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification       Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 27/01/2016 World Book Links 1962.00 658.84 HAN SIBMH-B-3697 30/03/2019 Books