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Principles of internet marketing

By: Material type: TextTextPublication details: South-Western College Pub. USA 2000Description: xix, 467 pagesISBN:
  • 9780538875738
Subject(s): DDC classification:
  • 658.84 HAN
Summary: "This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into an organization's marketing strategy."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 658.84 HAN (Browse shelf(Opens below)) Available SIBMH-B-3697

"This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into an organization's marketing strategy."

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