Response: the complete guide to profitable direct marketing

By:

Geller, Lois K

Material type: Text

TextPublication details: The Free Press New York 1996Description: 351ISBN:

9780684827414

Subject(s):

DDC classification:

658.84 GEL

Summary: "Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.84 GEL (Browse shelf(Opens below))	Available		SIBMH-B-2706

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Previous	658.8343095 WON The future and me	658.84 CHA Total e-mail marketing	658.84 COL Capturing customers.com: radical strategies for selling and marketing in a wired world	658.84 GEL Response: the complete guide to profitable direct marketing	658.84 HAN Principles of internet marketing	658.84 JAC e-Business fundamentals	658.840951 LAM China now	Next

"Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers."

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