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Response: the complete guide to profitable direct marketing

By: Material type: TextTextPublication details: The Free Press New York 1996Description: 351ISBN:
  • 9780684827414
Subject(s): DDC classification:
  • 658.84 GEL
Summary: "Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 658.84 GEL (Browse shelf(Opens below)) Available SIBMH-B-2706

"Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers."

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