Response: the complete guide to profitable direct marketing

Geller, Lois K.

Response: the complete guide to profitable direct marketing - New York The Free Press 1996 - 351

"Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers."

9780684827414


Direct marketing. Direktmarketing
Survey
Why Go Direct
The Advantages of Direct Marketing
Dispelling Direct Marketing

658.84 / GEL