Response: the complete guide to profitable direct marketing (Record no. 565169)

MARC details
000 -LEADER
fixed length control field 00804nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780684827414
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Cutter GEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Geller, Lois K.
245 ## - TITLE STATEMENT
Title Response: the complete guide to profitable direct marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc The Free Press
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent 351
520 ## - SUMMARY, ETC.
Summary, etc "Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing. Direktmarketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Survey
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Why Go Direct
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element The Advantages of Direct Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Dispelling Direct Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification       Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 21/01/2016 World Book Links 1834.00 658.84 GEL SIBMH-B-2706 29/03/2019 Books