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Cases in Marketing Management
Material type:
TextPublication details: New Dlehi SAGE Publications 2012Description: 52pISBN: - 9788132110194
- 658.8 0722 SIMS-B-021658
Contents:
Summary: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis.
1 The Nature of marketing management 2 Market analysis 3 Data Warehousing 4 Building a customer-oriented marketing department
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Symbiosis Institute of Management Studies SIMS-8/2.3 | 658.8 0722 SIMS-B-021658 (Browse shelf(Opens below)) | Available | SIMS-B-21658 |
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1 The Nature of marketing management 2 Market analysis 3 Data Warehousing 4 Building a customer-oriented marketing department
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis.
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