Amazon cover image
Image from Amazon.com

Cases in Marketing Management

By: Material type: TextTextPublication details: New Dlehi SAGE Publications 2012Description: 52pISBN:
  • 9788132110194
DDC classification:
  • 658.8 0722 SIMS-B-021658
Contents:
1 The Nature of marketing management 2 Market analysis 3 Data Warehousing 4 Building a customer-oriented marketing department
Summary: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of Management Studies SIMS-8/2.3 658.8 0722 SIMS-B-021658 (Browse shelf(Opens below)) Available SIMS-B-21658

1 The Nature of marketing management 2 Market analysis 3 Data Warehousing 4 Building a customer-oriented marketing department

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis.

There are no comments on this title.

to post a comment.