Cases in Marketing Management (Record no. 509085)

MARC details
000 -LEADER
fixed length control field 00786nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150914b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132110194
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 0722
Cutter SIMS-B-021658
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow Kenneth E.
245 ## - TITLE STATEMENT
Title Cases in Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Dlehi
Name of publisher, distributor, etc SAGE Publications
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 52p
365 ## - TRADE PRICE
Price type code Rs
Price amount 595
520 ## - SUMMARY, ETC.
Summary, etc This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
505 ## -
-- 1
-- The Nature of marketing management
-- 2
-- Market analysis
-- 3
-- Data Warehousing
-- 4
-- Building a customer-oriented marketing department
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies SIMS-8/2.3 14/09/2015 658.8 0722 SIMS-B-021658 SIMS-B-21658 10/10/2018 Books