Cases in Marketing Management
Clow Kenneth E.
Cases in Marketing Management - New Dlehi SAGE Publications 2012 - 52p
The Nature of marketing management Market analysis Data Warehousing Building a customer-oriented marketing department 1 2 3 4
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis.
9788132110194
658.8 0722 / SIMS-B-021658
Cases in Marketing Management - New Dlehi SAGE Publications 2012 - 52p
The Nature of marketing management Market analysis Data Warehousing Building a customer-oriented marketing department 1 2 3 4
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis.
9788132110194
658.8 0722 / SIMS-B-021658
