HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight

By:

STRONG COLIN

Material type: Text

TextPublication details: UK Kogan Page 2015Description: 212ISBN:

978-0-7494-7211-5

Subject(s):

MANAGEMENT DATA MINING (R-48)

DDC classification:

658.8

Summary: This book demonstrates how data-related decision-making can be enhanced for both the analysis themselves and the organization overall, It looks at how to gain fresh insights and derive value from big data to improve marketing strategy.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	658.8 (Browse shelf(Opens below))	Available (Restricted Access)		SIIB-B-14701

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Previous	658.80 Advanced Web Metrics with Google Analytics	658.8 Greener Products: The Making and Marketing of Sustainable Brands	658.8 BRAND PSYCHOLOGY: Consumer perceptions, Corporate reputations	658.8 HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight	658.8 KAPFERER ON LUXURY: How luxury brands can grow yet remain rare	658.8 UNDERSTANDING SOCIAL MEDIA : HOW TO CREATE A PLAN FOR YOUR BUSINESS THAT WORKS	658.8 WHAT IS A 21ST CENTURY BRAND?: New thinking from the next generation of advertising leaders	Next

This book demonstrates how data-related decision-making can be enhanced for both the analysis themselves and the organization overall, It looks at how to gain fresh insights and derive value from big data to improve marketing strategy.

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