HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight (Record no. 370298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00775nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200805122646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150819b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494-7211-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | STRONG COLIN |
| 245 ## - TITLE STATEMENT | |
| Title | HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | UK |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 |
| 365 ## - TRADE PRICE | |
| Price amount | 3155.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book demonstrates how data-related decision-making can be enhanced for both the analysis themselves and the organization overall, It looks at how to gain fresh insights and derive value from big data to improve marketing strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT DATA MINING (R-48) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Reference | Symbiosis Institute of International Business | Symbiosis Institute of International Business | Reference | 05/08/2015 | FORWARD | 3155.00 | 7212/30.07.2015 | 658.8 | SIIB-B-14701 | 19/08/2015 | 19/08/2015 | Books |
