HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight
STRONG COLIN
HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight - UK Kogan Page 2015 - 212
This book demonstrates how data-related decision-making can be enhanced for both the analysis themselves and the organization overall, It looks at how to gain fresh insights and derive value from big data to improve marketing strategy.
978-0-7494-7211-5
MANAGEMENT DATA MINING (R-48)
658.8
HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight - UK Kogan Page 2015 - 212
This book demonstrates how data-related decision-making can be enhanced for both the analysis themselves and the organization overall, It looks at how to gain fresh insights and derive value from big data to improve marketing strategy.
978-0-7494-7211-5
MANAGEMENT DATA MINING (R-48)
658.8
