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HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight

By: Material type: TextTextPublication details: UK Kogan Page 2015Description: 212ISBN:
  • 978-0-7494-7211-5
Subject(s): DDC classification:
  • 658.8
Summary: This book demonstrates how data-related decision-making can be enhanced for both the analysis themselves and the organization overall, It looks at how to gain fresh insights and derive value from big data to improve marketing strategy.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business Reference Reference 658.8 (Browse shelf(Opens below)) Available (Restricted Access) SIIB-B-14701

This book demonstrates how data-related decision-making can be enhanced for both the analysis themselves and the organization overall, It looks at how to gain fresh insights and derive value from big data to improve marketing strategy.

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