ALIBABA'S WORLD:HOW A REMARKABLE CHINESE COMPANY IS CHANGING THE FACE OF GLOBAL BUSINESS
Material type: TextPublication details: LONDON MACMILLAN 2015Description: x,242ISBN:- 978-1-4472-9064-3
- 658.872/ERI
Item type | Current library | Call number | URL | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Symbiosis Institute of Computer Studies and Research Management | 658.872/ERI (Browse shelf(Opens below)) | Link to resource | Available | MANAGEMENT,E-COMMERCE,BUSINESS,MARKETING,E- COMMERCE COMPANY,CHINA | SICSR-B-18891 |
Browsing Symbiosis Institute of Computer Studies and Research shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
No cover image available | No cover image available | |||||||
658.827/SAR STRATEGIC BRAND MANAGEMENT FOR B2B MARKETS : A ROAD MAP FOR ORGANIZATIONAL TRANSFORMATION | 658.827/TRO BIG BRANDS, BIG TROUBLE: LESSONS LEARNED THE HARD WAY | 658.83/MAL MARKETING RESEARCH | 658.872/ERI ALIBABA'S WORLD:HOW A REMARKABLE CHINESE COMPANY IS CHANGING THE FACE OF GLOBAL BUSINESS | 658.87/MUS RETAIL MANAGEMENT | 658.8/CRA/PIE STRATEGIC MARKETING | 658.8/HUT/NUT BUSINESS MARKETING MANAGEMENT : B2B |
Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. Author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player.
GEN.MGT/RACK
There are no comments on this title.