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ALIBABA'S WORLD:HOW A REMARKABLE CHINESE COMPANY IS CHANGING THE FACE OF GLOBAL BUSINESS

By: Material type: TextTextPublication details: LONDON MACMILLAN 2015Description: x,242ISBN:
  • 978-1-4472-9064-3
Subject(s): DDC classification:
  • 658.872/ERI
GEN.MGT/RACKSummary: Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. Author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player.
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Holdings
Item type Current library Call number URL Status Notes Date due Barcode
Books Books Symbiosis Institute of Computer Studies and Research Management 658.872/ERI (Browse shelf(Opens below)) Link to resource Available MANAGEMENT,E-COMMERCE,BUSINESS,MARKETING,E- COMMERCE COMPANY,CHINA SICSR-B-18891

Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. Author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player.

GEN.MGT/RACK

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