ALIBABA'S WORLD:HOW A REMARKABLE CHINESE COMPANY IS CHANGING THE FACE OF GLOBAL BUSINESS
ERISMAN,PORTER
ALIBABA'S WORLD:HOW A REMARKABLE CHINESE COMPANY IS CHANGING THE FACE OF GLOBAL BUSINESS - LONDON MACMILLAN 2015 - x,242
Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. Author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player.
978-1-4472-9064-3
MANAGEMENT,E-COMMERCE,BUSINESS,MARKETING,E- COMMERCE COMPANY,CHINA
658.872/ERI
ALIBABA'S WORLD:HOW A REMARKABLE CHINESE COMPANY IS CHANGING THE FACE OF GLOBAL BUSINESS - LONDON MACMILLAN 2015 - x,242
Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. Author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player.
978-1-4472-9064-3
MANAGEMENT,E-COMMERCE,BUSINESS,MARKETING,E- COMMERCE COMPANY,CHINA
658.872/ERI
