ALIBABA'S WORLD:HOW A REMARKABLE CHINESE COMPANY IS CHANGING THE FACE OF GLOBAL BUSINESS (Record no. 351970)

MARC details
000 -LEADER
fixed length control field 01230nam a22002297a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150610b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-4472-9064-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872/ERI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ERISMAN,PORTER
245 ## - TITLE STATEMENT
Title ALIBABA'S WORLD:HOW A REMARKABLE CHINESE COMPANY IS CHANGING THE FACE OF GLOBAL BUSINESS
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc LONDON
Name of publisher, distributor, etc MACMILLAN
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent x,242
365 ## - TRADE PRICE
Price amount 499.00
520 ## - SUMMARY, ETC.
Summary, etc Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. Author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note GEN.MGT/RACK
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT,E-COMMERCE,BUSINESS,MARKETING,E- COMMERCE COMPANY,CHINA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Public note
    Dewey Decimal Classification     Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research Management 10/06/2015 TECHNICAL BOOK SERVICES 499.00 658.872/ERI SICSR-B-18891 21/09/2016 Books MANAGEMENT,E-COMMERCE,BUSINESS,MARKETING,E- COMMERCE COMPANY,CHINA