Service management and marketing: managing the moments of truth in service competition
Material type: TextPublication details: Willy India New Delhi 2012Edition: 3rd edDescription: x, 483ISBN:- 9788126512874
- 658.8 GRO
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658.8 FER Marketing strategy: text and cases | 658.8 GRO Service management and marketing: | 658.8 GRO Service management and marketing: | 658.8 GRO Service management and marketing: | 658.8 GRO Service management and marketing: | 658.8 GRO Service management and marketing: | 658.8 GRO Service management and marketing: |
In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.
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