Service management and marketing: managing the moments of truth in service competition

By:

Gronroos, Christian

Material type: Text

TextPublication details: Willy India New Delhi 2012Edition: 3rd edDescription: x, 483ISBN:

9788126512874

Subject(s):

DDC classification:

658.8 GRO

Summary: In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 GRO (Browse shelf(Opens below))	Available	SIBMH-B-547
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 GRO (Browse shelf(Opens below))	Available	SIBMH-B-548
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 GRO (Browse shelf(Opens below))	Available	SIBMH-B-549
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 GRO (Browse shelf(Opens below))	Available	SIBMH-B-550
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 GRO (Browse shelf(Opens below))	Available	SIBMH-B-551
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 GRO (Browse shelf(Opens below))	Available	SIBMH-B-552
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 GRO (Browse shelf(Opens below))	Available	SIBMH-B-553

In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.

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