Service management and marketing: (Record no. 343275)
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000 -LEADER | |
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fixed length control field | 00742nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150407s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126512874 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | GRO |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gronroos, Christian |
245 ## - TITLE STATEMENT | |
Title | Service management and marketing: |
Remainder of title | managing the moments of truth in service competition |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Willy India |
Place of publication, distribution, etc | New Delhi |
Date of publication, distribution, etc | 2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | x, 483 |
520 ## - SUMMARY, ETC. | |
Summary, etc | In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Service industries |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer services |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 07/04/2015 | Pritam Book Centre | 549.00 | 658.8 GRO | SIBMH-B-547 | 14/10/2021 | Books | ||||
Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 07/04/2015 | Pritam Book Centre | 549.00 | 658.8 GRO | SIBMH-B-548 | 07/04/2015 | Books | ||||
Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 07/04/2015 | Pritam Book Centre | 549.00 | 658.8 GRO | SIBMH-B-549 | 05/06/2015 | Books | ||||
Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 07/04/2015 | Pritam Book Centre | 549.00 | 658.8 GRO | SIBMH-B-550 | 30/04/2015 | Books | ||||
Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 07/04/2015 | Pritam Book Centre | 549.00 | 658.8 GRO | SIBMH-B-551 | 07/04/2015 | Books | ||||
Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 07/04/2015 | Pritam Book Centre | 549.00 | 658.8 GRO | SIBMH-B-552 | 07/04/2015 | Books | ||||
Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 07/04/2015 | Pritam Book Centre | 549.00 | 658.8 GRO | SIBMH-B-553 | 12/02/2019 | Books |