Service management and marketing: (Record no. 343275)

MARC details
000 -LEADER
fixed length control field 00742nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150407s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126512874
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter GRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gronroos, Christian
245 ## - TITLE STATEMENT
Title Service management and marketing:
Remainder of title managing the moments of truth in service competition
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Willy India
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent x, 483
520 ## - SUMMARY, ETC.
Summary, etc In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 549.00 658.8 GRO SIBMH-B-547 14/10/2021 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 549.00 658.8 GRO SIBMH-B-548 07/04/2015 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 549.00 658.8 GRO SIBMH-B-549 05/06/2015 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 549.00 658.8 GRO SIBMH-B-550 30/04/2015 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 549.00 658.8 GRO SIBMH-B-551 07/04/2015 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 549.00 658.8 GRO SIBMH-B-552 07/04/2015 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 549.00 658.8 GRO SIBMH-B-553 12/02/2019 Books