Service management and marketing:
Gronroos, Christian
Service management and marketing: managing the moments of truth in service competition - 3rd ed. - New Delhi Willy India 2012 - x, 483
In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.
9788126512874
Service industries
Marketing
Customer services
658.8 / GRO
Service management and marketing: managing the moments of truth in service competition - 3rd ed. - New Delhi Willy India 2012 - x, 483
In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.
9788126512874
Service industries
Marketing
Customer services
658.8 / GRO
