An analysis of coustomer engagement management using the experiential marketing approach in the loyalty card industry Sheorey Pratima english
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TextPublication details: pune SIU 2014Description: xxi,188Subject(s): Summary: This study relate to connect the experiential marketing approach which is based on actual in-store consumption experience to real time customer engagement which will improve attitudinal loyally and thereby possibly create word of mouth advocacy.
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Thesis (Phd)
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Symbiosis International University Central Library | Reference | 658.812 SHE siu-th-80 (Browse shelf(Opens below)) | Not For Loan | Available for consultation in the library | siu-th-80 |
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| 658.812 HOU Strategic Relationship Marketing | 658.812 KAM Critical Evaluation of customer satisfaction of Cellular Phone services in Pune | 658.812 MOR Loyalty Management: | 658.812 SHE siu-th-80 An analysis of coustomer engagement management using the experiential marketing approach in the loyalty card industry | 658.812 SMI Customer Relationship Management | 658.812015195 KUM Statistical Methods in Customer Relationship Management | 658.8122 EGA/HAR 22033 RELATIONSHIP MARKETING |
This study relate to connect the experiential marketing approach which is based on actual in-store consumption experience to real time customer engagement which will improve attitudinal loyally and thereby possibly create word of mouth advocacy.
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