An analysis of coustomer engagement management using the experiential marketing approach in the loyalty card industry
Sheorey Paratima
An analysis of coustomer engagement management using the experiential marketing approach in the loyalty card industry english Sheorey Pratima - pune SIU 2014 - xxi,188
This study relate to connect the experiential marketing approach which is based on actual in-store consumption experience to real time customer engagement which will improve attitudinal loyally and thereby possibly create word of mouth advocacy.
customer behavior , experiential market approach , service industry , SEC
An analysis of coustomer engagement management using the experiential marketing approach in the loyalty card industry english Sheorey Pratima - pune SIU 2014 - xxi,188
This study relate to connect the experiential marketing approach which is based on actual in-store consumption experience to real time customer engagement which will improve attitudinal loyally and thereby possibly create word of mouth advocacy.
customer behavior , experiential market approach , service industry , SEC
