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An analysis of coustomer engagement management using the experiential marketing approach in the loyalty card industry Sheorey Pratima english

By:

Sheorey Paratima

Contributor(s):

Mukerjee Kaushik

Material type: Text

TextPublication details: pune SIU 2014Description: xxi,188Subject(s):

customer behavior , experiential market approach , service industry , SEC

Summary: This study relate to connect the experiential marketing approach which is based on actual in-store consumption experience to real time customer engagement which will improve attitudinal loyally and thereby possibly create word of mouth advocacy.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Thesis (Phd)	Symbiosis International University Central Library	Reference	658.812 SHE siu-th-80 (Browse shelf(Opens below))	Not For Loan	Available for consultation in the library		siu-th-80

This study relate to connect the experiential marketing approach which is based on actual in-store consumption experience to real time customer engagement which will improve attitudinal loyally and thereby possibly create word of mouth advocacy.

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