An analysis of coustomer engagement management using the experiential marketing approach in the loyalty card industry (Record no. 292091)

MARC details
000 -LEADER
fixed length control field 00911nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150206130624.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150206b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency Symbiosis International University
Language of cataloging english
Transcribing agency SIU
Modifying agency SIU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheorey Paratima
245 ## - TITLE STATEMENT
Title An analysis of coustomer engagement management using the experiential marketing approach in the loyalty card industry
Statement of responsibility, etc Sheorey Pratima
Medium english
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc pune
Name of publisher, distributor, etc SIU
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Other physical details xxi,188
520 ## - SUMMARY, ETC.
Summary, etc This study relate to connect the experiential marketing approach which is based on actual in-store consumption experience to real time customer engagement which will improve attitudinal loyally and thereby possibly create word of mouth advocacy.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term customer behavior , experiential market approach , service industry , SEC
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mukerjee Kaushik
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Thesis (Phd)
Call number prefix 658.812 SHE
Suppress in OPAC 658.812 SHE
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   Not For Loan Reference Symbiosis International University Central Library Symbiosis International University Central Library 06/02/2015 siu-th-80   658.812 SHE siu-th-80 siu-th-80 06/02/2015 06/02/2015 Thesis (Phd) Available for consultation in the library