Creating Powerful Brands Leslie de Chernatony and Malcolm McDonald.

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Material type: Text

TextPublication details: London Routledge 2012Edition: 4th edDescription: 483 pISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Symbiosis Institute of Management Studies SIMS-8/7.2	SIMS-B-022095 (Browse shelf(Opens below))	Available	SIMS-B-22095
Books	Symbiosis Institute of Management Studies SIMS-8/6.7	SIMS-B-022020 (Browse shelf(Opens below))	Available	SIMS-B-22020
Books	Symbiosis International University Central Library	658.827 CHE (Browse shelf(Opens below))	Available	SIU-B-49131

Previous	No cover image available	No cover image available	No cover image available
Previous	658.83 Pat Marketing Research	658.834 0722 KEL Best Practice cases In Branding	791.45'3 Tem Branding of MTV: Will Internet Kill the Video Star?	SIMS-B-022020 Creating Powerful Brands

Includes bibliographical references and index.

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