Creating Powerful Brands (Record no. 245264)

MARC details
000 -LEADER
fixed length control field 01176cam a2200337 a 4500
001 - CONTROL NUMBER
control field 13861568
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140326145506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050204s2003 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005357186
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856178495
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm53845484
040 ## - CATALOGING SOURCE
Original cataloging agency IG#
Transcribing agency IG#
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number D45 2003
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 CHE
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name De Chernatony, Leslie,
Dates associated with a name 1953-
245 10 - TITLE STATEMENT
Title Creating Powerful Brands
Statement of responsibility, etc Leslie de Chernatony and Malcolm McDonald.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 483 p. :
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy0601/2005357186.html">http://www.loc.gov/catdir/toc/fy0601/2005357186.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html">http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Shelving location
    Dewey Decimal Classification     Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies 06/11/2015     1 SIMS-B-022020 SIMS-B-22020 26/02/2016 19/02/2016 06/11/2015 Books SIMS-8/6.7
    Dewey Decimal Classification     Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies 30/11/2015     2 SIMS-B-022095 SIMS-B-22095 17/01/2017 04/01/2017 30/11/2015 Books SIMS-8/7.2
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 26/03/2014 Educational Supplies 595.00 1 658.827 CHE SIU-B-49131 19/08/2016 01/08/2016 26/03/2014 Books