Creating Powerful Brands
De Chernatony, Leslie, 1953-
Creating Powerful Brands Leslie de Chernatony and Malcolm McDonald. - 4th ed. - London Routledge 2012 - 483 p. :
Includes bibliographical references and index.
9781856178495
2005357186
Brand name products--Planning.
Branding (Marketing)
HD69.B7 / D45 2003
658.827 CHE
Creating Powerful Brands Leslie de Chernatony and Malcolm McDonald. - 4th ed. - London Routledge 2012 - 483 p. :
Includes bibliographical references and index.
9781856178495
2005357186
Brand name products--Planning.
Branding (Marketing)
HD69.B7 / D45 2003
658.827 CHE
