Creating Powerful Brands Leslie de Chernatony and Malcolm McDonald.

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TextPublication details: London Routledge 2012Edition: 4th edDescription: 483 pISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Symbiosis Institute of Management Studies SIMS-8/7.2	SIMS-B-022095 (Browse shelf(Opens below))	Available	SIMS-B-22095
Books	Symbiosis Institute of Management Studies SIMS-8/6.7	SIMS-B-022020 (Browse shelf(Opens below))	Available	SIMS-B-22020
Books	Symbiosis International University Central Library	658.827 CHE (Browse shelf(Opens below))	Available	SIU-B-49131

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Previous	658.827 CHA The New Emerging Market Multinationals :	658.827 CHA/WOL Brand Rewired : Connecting Intellectual Property, Branding, and Creativity Strategy	658.827 CHE Understanding Brands	658.827 CHE Creating Powerful Brands	658.827 CHE 34964 PRO LOGO	658.827 CHE 5886 The Essential Guide To Brand Management	658.827 CHI Product Policy and Brand Management	Next

Includes bibliographical references and index.

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