Marketing Theory MacLaran Pauline English

By: Contributor(s): Material type: TextTextPublication details: UK Sage Publications 2011Description: 508 Vol 12,No 1 - 4 March-Dec 2012ISSN:
  • 1470-5931
Subject(s): DDC classification:
  • 658.8/Mar BV-021
Online resources:
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Special Issue:Enhancing the Status of Consumer Research in Non-Western Contexts

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