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Marketing Theory

MacLaran Pauline

Marketing Theory English MacLaran Pauline - UK Sage Publications 2011 - 508 Vol 12,No 1 - 4 March-Dec 2012

Special Issue:Enhancing the Status of Consumer Research in Non-Western Contexts

ISSN: 1470-5931

Subjects--Uniform Titles:
Status of Consumer Research

Subjects--Chronological Terms:
Relationship Marketing

Subjects--Topical Terms:

Dewey Class. No.: 658.8/Mar / BV-021

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