Marketing Theory (Record no. 244938)
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000 -LEADER | |
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fixed length control field | 00837nam a22002417a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20140318153350.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140318b xxu||||| |||| 00| 0 eng d |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
International Standard Serial Number | 1470-5931 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | SIU Central Library |
Language of cataloging | English |
Transcribing agency | Symbiosis International University Central Library |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/Mar |
Item number | BV-021 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | MacLaran Pauline |
245 ## - TITLE STATEMENT | |
Title | Marketing Theory |
Statement of responsibility, etc | MacLaran Pauline |
Medium | English |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | UK |
Name of publisher, distributor, etc | Sage Publications |
Date of publication, distribution, etc | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 508 |
Other physical details | Vol 12,No 1 - 4 March-Dec 2012 |
500 ## - GENERAL NOTE | |
General note | Special Issue:Enhancing the Status of Consumer Research in Non-Western Contexts<br/> |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Status of Consumer Research |
648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
Source of heading or term | Relationship Marketing |
Chronological term | Relationship Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Source of heading or term | Marketing Theory |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Parson Elizabeth |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Link text | http://mtq.sagpub.com |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Bound Volume |
Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Vol 12 No 1-4 March 2012 -Dec 2012 | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | Reference | 18/03/2014 | Periodicals | 17600.00 | Vol 12 No 1-4 March 2012 -Dec 2012 | 658.8/Mar BV-021 | SIU-BV-021 | 19/03/2014 | 17600.00 | 18/03/2014 | Bound Volume |