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CASE STUDIES ON BRAND MANAGEMENT: NEW PARADIGMS

By:

BRINDA G

Material type: Text

TextLanguage: English Series: ICFAI PRESSPublication details: ICFAI PRESS HYDERABAD 2008Description: 267Subject(s):

DDC classification:

658.827 BRI/RAO

Summary: THE CASE STUDIES IN THIS BOOK COMPREHEND THE DIFFERENT BRAND BUILDING AND MAINTENANCE STRATEGIES LIKE LAUNCHING, POSITIONING, CANNIBALISATION AND EXTENSION.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.827 BRI/RAO (Browse shelf(Opens below))	Available		SIIB-B-9478

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THE CASE STUDIES IN THIS BOOK COMPREHEND THE DIFFERENT BRAND BUILDING AND MAINTENANCE STRATEGIES LIKE LAUNCHING, POSITIONING, CANNIBALISATION AND EXTENSION.

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