CASE STUDIES ON BRAND MANAGEMENT: NEW PARADIGMS

By: Material type: TextTextLanguage: English Series: ICFAI PRESSPublication details: ICFAI PRESS HYDERABAD 2008Description: 267Subject(s): DDC classification:
  • 658.827 BRI/RAO
Summary: THE CASE STUDIES IN THIS BOOK COMPREHEND THE DIFFERENT BRAND BUILDING AND MAINTENANCE STRATEGIES LIKE LAUNCHING, POSITIONING, CANNIBALISATION AND EXTENSION.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business 658.827 BRI/RAO (Browse shelf(Opens below)) Available SIIB-B-9478

THE CASE STUDIES IN THIS BOOK COMPREHEND THE DIFFERENT BRAND BUILDING AND MAINTENANCE STRATEGIES LIKE LAUNCHING, POSITIONING, CANNIBALISATION AND EXTENSION.

There are no comments on this title.

to post a comment.