CASE STUDIES ON BRAND MANAGEMENT: NEW PARADIGMS

BRINDA G

CASE STUDIES ON BRAND MANAGEMENT: NEW PARADIGMS - HYDERABAD ICFAI PRESS 2008 - 267 - ICFAI PRESS .

THE CASE STUDIES IN THIS BOOK COMPREHEND THE DIFFERENT BRAND BUILDING AND MAINTENANCE STRATEGIES LIKE LAUNCHING, POSITIONING, CANNIBALISATION AND EXTENSION.


BRAND MANAGEMENT, CASES, POSITIONING
MARKETING BRAND (G-50)

658.827 BRI/RAO