CASE STUDIES ON BRAND MANAGEMENT: NEW PARADIGMS (Record no. 157950)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00718nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190528111643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131217s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BRI/RAO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BRINDA G |
| 245 ## - TITLE STATEMENT | |
| Title | CASE STUDIES ON BRAND MANAGEMENT: NEW PARADIGMS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ICFAI PRESS |
| Place of publication, distribution, etc | HYDERABAD |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | ICFAI PRESS |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | THE CASE STUDIES IN THIS BOOK COMPREHEND THE DIFFERENT BRAND BUILDING AND MAINTENANCE STRATEGIES LIKE LAUNCHING, POSITIONING, CANNIBALISATION AND EXTENSION. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND MANAGEMENT, CASES, POSITIONING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING BRAND (G-50) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | 17/04/2009 | ICFAI PRESS | 743.75 | 658.827 BRI/RAO | SIIB-B-9478 | 20/12/2013 | 20/12/2013 | Books |
