BEST PRACTICE CASES IN BRANDING

By:

KELLER KEVIN LANE

Material type: Text

TextLanguage: English Publication details: PEARSON POWER NEW DELHI 2008Edition: 3Description: 382ISBN:

978-81-317-2115-5

Subject(s):

DDC classification:

658.827 KEL

Summary: THESE CASES PROVIDE A COMPREHENSIVE OVERVIEW OF THE STRATEGIC BRAND MANAGEMENT PROCESS AND CORRESPONDING BEST PRACTICE GUIDELINES. EACH OF THE 15 CASES ALSO YIELD VALUABLE SPECIFIC LESSON INTO HOW TO BUILD AND MANAGE BRAND EQUITY.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.827 KEL (Browse shelf(Opens below))	Available		SIIB-B-8971

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THESE CASES PROVIDE A COMPREHENSIVE OVERVIEW OF THE STRATEGIC BRAND MANAGEMENT PROCESS AND CORRESPONDING BEST PRACTICE GUIDELINES. EACH OF THE 15 CASES ALSO YIELD VALUABLE SPECIFIC LESSON INTO HOW TO BUILD AND MANAGE BRAND EQUITY.

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