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BEST PRACTICE CASES IN BRANDING

By: Material type: TextTextLanguage: English Publication details: PEARSON POWER NEW DELHI 2008Edition: 3Description: 382ISBN:
  • 978-81-317-2115-5
Subject(s): DDC classification:
  • 658.827 KEL
Summary: THESE CASES PROVIDE A COMPREHENSIVE OVERVIEW OF THE STRATEGIC BRAND MANAGEMENT PROCESS AND CORRESPONDING BEST PRACTICE GUIDELINES. EACH OF THE 15 CASES ALSO YIELD VALUABLE SPECIFIC LESSON INTO HOW TO BUILD AND MANAGE BRAND EQUITY.
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Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business 658.827 KEL (Browse shelf(Opens below)) Available SIIB-B-8971

THESE CASES PROVIDE A COMPREHENSIVE OVERVIEW OF THE STRATEGIC BRAND MANAGEMENT PROCESS AND CORRESPONDING BEST PRACTICE GUIDELINES. EACH OF THE 15 CASES ALSO YIELD VALUABLE SPECIFIC LESSON INTO HOW TO BUILD AND MANAGE BRAND EQUITY.

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