BEST PRACTICE CASES IN BRANDING
KELLER KEVIN LANE
BEST PRACTICE CASES IN BRANDING - 3 - NEW DELHI PEARSON POWER 2008 - 382
THESE CASES PROVIDE A COMPREHENSIVE OVERVIEW OF THE STRATEGIC BRAND MANAGEMENT PROCESS AND CORRESPONDING BEST PRACTICE GUIDELINES. EACH OF THE 15 CASES ALSO YIELD VALUABLE SPECIFIC LESSON INTO HOW TO BUILD AND MANAGE BRAND EQUITY.
978-81-317-2115-5
BRANDING, CASES (G-50)
MARKETING BRAND
658.827 KEL
BEST PRACTICE CASES IN BRANDING - 3 - NEW DELHI PEARSON POWER 2008 - 382
THESE CASES PROVIDE A COMPREHENSIVE OVERVIEW OF THE STRATEGIC BRAND MANAGEMENT PROCESS AND CORRESPONDING BEST PRACTICE GUIDELINES. EACH OF THE 15 CASES ALSO YIELD VALUABLE SPECIFIC LESSON INTO HOW TO BUILD AND MANAGE BRAND EQUITY.
978-81-317-2115-5
BRANDING, CASES (G-50)
MARKETING BRAND
658.827 KEL
