BEST PRACTICE CASES IN BRANDING (Record no. 157168)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00789nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190528111923.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-2115-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER KEVIN LANE |
| 245 ## - TITLE STATEMENT | |
| Title | BEST PRACTICE CASES IN BRANDING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON POWER |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 382 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | THESE CASES PROVIDE A COMPREHENSIVE OVERVIEW OF THE STRATEGIC BRAND MANAGEMENT PROCESS AND CORRESPONDING BEST PRACTICE GUIDELINES. EACH OF THE 15 CASES ALSO YIELD VALUABLE SPECIFIC LESSON INTO HOW TO BUILD AND MANAGE BRAND EQUITY. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRANDING, CASES (G-50) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING BRAND |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 20/08/2008 | FORWARD BOOKS | 297.50 | 658.827 KEL | SIIB-B-8971 | 20/12/2013 | 20/12/2013 | Books |
